“Olympic Fit” was a passion project of mine, I came up with a brand identity, several graphics & merchandise to promote this fictional business. I chose a gym since I have a passion for fitness & health. My exhibition is made up of 4 parts. The Logo, an advertising poster, 4 billboard designs, & a bundle of items/merchandise (A Cap, Energy Drink, Gym Bag & Towel).
Olympic Fit Poster
Olympic Fit Billboards
Olympic Fit Merchandise Items
I have been working out & staying healthy for many years and have met different kinds of people. So I have a strong understanding of what those kinds of people would like to use/have. Duffel bags, towels, caps & energy drinks!